MARKETING
Working with Anderson Tuftex since 2018, I have created many graphic assets with our marketing team to enhance both consumer and retailer experiences. While keeping true to the brand standards, working in marketing for Anderson Tuftex has allowed me to explore the fluidity and nuances within it’s premium branding. My attention to detail in design, collaboration in marketing strategies, and understanding of social media trends has allowed myself and my team to learn how to better engage with our audiences.
SOCIAL MEDIA
Creating social media content for Anderson Tuftex, I have utilized my skills in both digital design and photography. Through this, I have been able to explore new ways to present Anderson Tuftex’s premium products, sample ordering and interior design inspiration. In addition to designing the content, I have assisted with copywriting for posts and articles.
PRINT ADVERTISING
Anderson Tuftex has many features in both trade publications and interior design magazines. Engaging layout design, inspirational photography and brand awareness drive the way I created these advertisements in various publications.
DIGITAL ADVERTISING
With the increasing need for digital assets, I have helped create many digital ads for various publications and retailers. These assets have helped increase brand awareness, bring attention to Anderson Tuftex retailers and inspire our consumers with brand story-telling.
ANDERSON TUFTEX PACKAGING DESIGN
This packaging design is a rebrand of the Anderson Tuftex flooring cleaner for both hardwood and carpet products. With respect to the brand’s aesthetic, these packaging designs were crafted for accessibility of information and emphasizing the beauty in simplicity. A clean design for a cleaner home.
